ABOUT THE BOOK
CHAPTERS
The marketing campaign
Mark Fisher is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk
mark@theatreSCOTLAND.com
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Every single page of this book
is enhanced by Mark Fisher’s lifelong
enthusiasm for, and commitment to,
the Edinburgh Festival Fringe
– the greatest arts festival in the world
Kath M Mainland
Chief Executive
Edinburgh Festival Fringe Society
The marketing campaign
Sell, sell, sell
YOU MAY be experienced at selling shows elsewhere, but once you get to Edinburgh in August, you realise the rulebook has been thrown away. This chapter of The Edinburgh Fringe Survival Guide deals with the various techniques you can use to let people know about your show, remembering you're up against phenomenal competition.
We talk about the audience, about images, about word of mouth and that old Fringe favourite, flyering.
Sharing their experiences from the Fringe frontline are experts including Charlie Wood of the Underbelly, publicists Liz Smith, Claire Walker and Fraser Smith, producer Chris Grady, Forest Fringe's Andy Field, comedian Nick Doody, producer James Seabright and magician Paul Daniels. We also meet Fringe performers working the crowds on the Royal Mile.
If you have comments about this chapter of The Edinburgh Fringe Survival Guide, please follow this link to the Marketing campaign comments page of the blog and add them there.
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