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ABOUT THE BOOK

Introduction

News: Fringe 2013

Fringe 2013 on Twitter

Author: Mark Fisher

Audio

Blog

Press area

Press coverage

Contact

Site map

 

CHAPTERS

The city and its festivals

The Fringe Office

The timing

The motivation

The show

The venue

The accommodation

The law

The marketing campaign

The media campaign

The awards

The show must go on

The next step

The money

The interviewees

Mark Fisher is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk

mark@theatreSCOTLAND.com

 

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CLICK HERE TO ORDER YOUR COPY

Every single page of this book
is enhanced by Mark Fisher’s lifelong
enthusiasm for, and commitment to,
the Edinburgh Festival Fringe
– the greatest arts festival in the world

Kath M Mainland

Chief Executive
Edinburgh Festival Fringe Society

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The marketing campaign

Sell, sell, sell

YOU MAY be experienced at selling shows elsewhere, but once you get to Edinburgh in August, you realise the rulebook has been thrown away. This chapter of The Edinburgh Fringe Survival Guide deals with the various techniques you can use to let people know about your show, remembering you're up against phenomenal competition.

We talk about the audience, about images, about word of mouth and that old Fringe favourite, flyering.

Sharing their experiences from the Fringe frontline are experts including Charlie Wood of the Underbelly, publicists Liz Smith, Claire Walker and Fraser Smith, producer Chris Grady, Forest Fringe's Andy Field, comedian Nick Doody, producer James Seabright and magician Paul Daniels. We also meet Fringe performers working the crowds on the Royal Mile.

If you have comments about this chapter of The Edinburgh Fringe Survival Guide, please follow this link to the Marketing campaign comments page of the blog and add them there.

 

 

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See blog: edinburghfringesurvivalguide.blogspot.com

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