THE marketing for The Edinburgh Fringe Survival Guide could have a big overlap with the marketing for The Edinburgh Fringe Survival Guide – Live.
Every person I try to persuade to come to the show is also someone I can try to persuade to buy the book. If they buy the book and don’t come to the show, I’ll probably be happier than if they see the show and don’t buy the book.
Because of this overlap I need to talk to Methuen’s marketing department about working together on flyers, adverts and sales.
Forgive me being self-referential but this blog is also part of the marketing.